“Keynote n: an address designed to present the issues of primary interest to an assembly and often to arouse unity and enthusiasm.”
A wonderful communication device, that keynote presentation is. Did you ever have to sit through a bad one? It happens. If you would like to give a “snoozer” yourself, here are a few sure-fire ways to give your audience the sleep they may have been lacking.
1. Try To Fool The Audience. It probably won’t work. Audiences are very perceptive. They know when the speaker in congruent and “walks the talk.” They also know when the presenter is just giving a book report, having spent a little time in preparation to learn about the high points of the topic presented. When you are the keynoter, your audience ought to sense that you are not just a gallon of water, but, rather, a fountain of knowledge.
4. Make Your Audience The Butt Of A Joke. Humor is a wonderful communication tool (if you are funny). Self-deprecating humor that reveals your own vulnerabilities and foibles works. Stories about people and events, other than your audience, if done in good taste, will set the tone for a positive learning environment. But if you direct the barbs of your humor directly to your audience, you set up an “us versus him/her” climate that will interfere with your message getting out. Attacking an audience, even if not meant to offend, will tend to make them defensive and distrustful of the speaker.
5. Go Over The Time Limit. You have a contract with your audience. Their obligation is to be attentive. Yours is to deliver the material that was promised and to do it within the announced time frame. If you are given twenty minutes, finish in twenty minutes. If no time frame is announced, tell the audience up front how much of their time you will take. (“We are going to be together for the next 50 minutes and during this brief time…”). I frequently tell my audiences at the outset of my presentation, “I will be your speaker and you will be my audience. If you get done before I do, please let me know.”